Work with a CMS platform that incorporates elements of the different phases of media integration.

It provides an integrated production environment, coordinate agendas, sources. In addition to the integrated diffusion, cross promotion or coordinating publication schedules so the audience can follow the story path.

The students’ begin with integrated content to determine what the best way to tell a story is or what is the most appropriate media for each perspective of the news.

Teams of 8 students, 2 for each media prepare a transmedia feature that will be published in each media specification and then be collected in the Cetrencada website. Follow up and complementation with social media will be done by other teams