It is an accepted entrepreneurial truth that the answers are found outside the building. Meaning you are not able to find them solely in literature or existing data.
Journalism students (and journalists) are extraordinarily good at picking easy research solutions, which gives them an advantage compared to other students (and professionals) working with concepts and innovation:
In general, journalists are good at asking questions and approaching people.
We collect data and quotes swiftly and easily, in order to tell our stories. This skill can be exploited in j. entrepreneurship training, the main difference being that here, we collect data and quotes to understand the audiences and improve the ideas and concepts.