With shorter time, focus on Concept Development

A growing number of graduates seem to get to work with concept development later on. However, few of them get the chance to become involved in larger projects as the project here at the school; they are often forced to jump directly to concept development based on assumptions, largely neglecting audience and market research. With that in mind, the basic minimum package must focus on concept development in case we can’t take the full 8 weeks of training.