Professional Profile on Social Media

Kristian Strøbech (Instructor)

Topics: Social media

Social media profiles: What journalism students should learn about their profiles on social media.

Advice for the teaching of ‘professional use of social media’; indeed, about the professional social media profile.

Journalism students must understand the necessary transition from being a private, carefree individual to the public role as a professional journalist.

The tipsheet refers to issue no. 2 in the IJIE State of the Art analysis (the Ten Tips Guide): “Keep a fair balance between journalistic fundamentals, a good general knowledge in social sciences, technological skills and practical on­the­job training.

This paper is based on experiences from the teaching of social media principles at the Danish School of Media and Journalism, DMJX.

Until 2014, last year students could choose a three-month course in digital journalism with a special focus on mobile and social media. After a curriculum change, students now follow a 4-day workshop on ‘professional journalistic use of social media’, compulsory by the start of their last year of studies.

The 4-day workshop is conducted via live webinars. Several workshops based on the same principles are offered as mid career training courses.

Lots of social media platforms and tools are highly relevant for journalists – for research, for dialogue, for dissemination. But these platforms can only be exploited fully through the journalist’s relevant professional-personal identity and content on social media networks.

The main focus is on how to build, maintain and use a professional presence on social media like Twitter, Facebook or Instagram.

Recommended resources:

The workflow model: (in Danish only)

A long repository of tools for social media teaching (text mainly in Danish, but with many international links.)

Open Questions

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Professional Profile on Social Media