How to teach production of live web projects

Radu Meza (Author) , Andrei Costina (Author)

Topics: UBB , Entrepreneurship , University owned media , Web/Online , Project

In the context of the decline of the number of jobs in the traditional media market and increasing pressure from employers on journalists to create content for several different media, journalism schools are becoming increasingly preoccupied with training entrepreneurship and innovation for the web with an expected end result of graduates becoming successfully self-employed.

This tipsheet is a recommendation derived from point n°7 of the State Of The Art report (ten tips guide, p. 17): "Future journalists should be given information about the new business models:
self­employment is a standard in today’s media industry, and entrepreneurship is an important value to develop."

 

Short description:

More and more journalism schools are offering training that is oriented towards entrepreneurship and self-employment. Based on courses taught at both Bachelor and Master levels, this tipsheet aims to provide journalism educators with advice on teaching in the context of live web projects developed by groups of students in a real-life environment, usually over the course of a semester. This approach is preferred to traditional teaching as it can sometimes lead to students continuing their projects after the end of the course. 

Open Questions

How can students be encouraged to further develop and work on their projects after the course has ended?

Teaching this as part of a journalism program, the question of popularity versus journalistic quality as a metric for success is raised. How do you evaluate?

Social media integration and reach (especially Facebook and YouTube) are an important part of this environment. What role does it play in the evaluation process?

 

Download | Production of Live web projects.pdf (90kb)

Production of Live web projects